The Worst Credit Card Industry Practices
Deals That Are Too Good to Be True
Glossy, too-good-to-be-true credit card offers come at us
left and right. The average household receives eight credit card offers each
month. In 2006, U.S.
consumers received nearly 8.0 billion direct mail credit card solicitations, a 30% increase over the prior year, according to CardTrak.
Meanwhile, college students who need to pay for educational needs are solicited
several times a week through flyers, on-line advertising and on-campus marketers.
Credit card companies rely on many tactics to get consumers to apply.
Low "Teaser" Interest Rates: The low interest rate that convinces a
consumer to sign up can expire suddenly, after either 90 days or when you make a supposed late payment, whichever comes first. A temptingly low introductory
rate can climb to 20 percent APR or even a penalty rate of 30 percent or higher. These low rates are offered if the consumer transfers a balance
from one credit card to another as well—in the hopes that the consumer won’t pay off the balance and ends
up paying higher interest once the teaser rate expires. Freebies on Campus: Credit card companies give out all sorts of
trinkets to get college students to apply for credit cards on college campuses.
Freebies include low cost airline tickets, tee shirts bearing their college
logo or stuffed animal mascots of the school, candy, pizza, frisbees, travel
mugs, and more. These marketing tactics mask the unfair terms and conditions
contained in the contract.
Product Rewards and Discounts: Credit card companies have designed new programs that offer consumers free merchandise—anything from vacation packages and airline travel to televisions, depending on how often the consumer uses their card. Credit card companies profit from these "rewards programs" by urging consumers to rack up a big balance
that earns higher profits on interest for the company. These programs put
consumers deeper into debt. A 1% reward doesn't compensate much for a balance with a 25% APR. Fees, Fees, and Fees
Once consumers sign up, then credit card
companies ambush them with shoddy terms and conditions. In 2006, credit card
companies made over $17 billion in penalty fees. According to one survey nearly 60% of consumers pay at least one late fee each
year. The fees now average $35. New penalty fees combined with other unfair
practices drive consumers’ balances sky high.
Penalty Fees: Companies slap consumers with late fees by using practices that make it
more likely consumers will be late paying their bills. Many have shortened the time
between when a bill is sent and comes due. Most have all but eliminated
the grace periods for bill payment, to ratchet up late fee income. Most
companies claim a bill is late unless received by 11 a.m. or noon on the due date; and
others may change a bill’s due date from month to month. If a consumer tries to avoid a late fee by overnighting a payment, he or she finds out too late that overnight payments require a special address.
Over The Limit Fees: Rather than rejecting transactions that exceed
the consumer’s credit card limit, or automatically increasing your limit while authorizing the transaction, issuers often let them go through, then
charge a hefty over-the-limit fee—as high as $39, and then raise that consumer
to a penalty interest rate as a double whammy. Then, the credit card company repeats the over-the-limit fees monthly until your
balance is reduced.
Sky High Interest Rates: Some companies charge penalty interest rates as
high as 30-40% APR a year. To prolong their profits at these high rates, they
encourage consumers to make only very low minimum payments. Payment Due Dates and Late Fees:
Card issuers are systematically mailing statements closer to the due date,
intentionally giving customers less turnaround time. Additionally, cardholders
are often confused by changing due dates each month. Late fees have become a major profit center
for the credit card industry due to these practices. Unfair Practices
Perhaps the worst trend in credit card banking
is the surge in unfair and at times predatory terms and conditions that take
advantage of consumers. Retroactive Interest Rate Increases: Using
a credit card gives you the amazing "opportunity" to buy products and then have
their price increase after you already own them. When a credit card company
raises your interest rate, it raises it not only for future purchases, but
applies the higher rate retroactively to your existing balance, too. That means
you’re paying more for things you’ve already bought.
Changing Contracts: Credit card terms keep changing. Read the fine
print and find this disclosure: “We reserve the right to change the terms
(including the APRs) at any time for any reason, including no reason.” A fixed rate is fixed only until
the bank provides at least 15 days notice that it isn’t.
Double-Cycle Billing: One-third of the credit card companies use a billing
method which charges interest on credit card debt already repaid by the consumer!
Universal Default: A consumer’s interest rate can skyrocket even
if the consumer always pays the bill on time and never misses a payment. Some
card issuers will raise the rate if a consumer in good standing to them merely
inquires about a car loan, opens a new credit card, or allegedly misses a
payment on another account. Watch out, your card company might call this practice "risk-based re-pricing."
Hidden Costs, Including "Pay-to-Pay" Fees: Some fees are not disclosed at all in the
materials provided to cardholders. For example, some issuers charge cardholders
a $5 to $15 fee to make a single bill payment by telephone or even on the internet; others charge
deceptive foreign currency transaction fees or even a $2 to $13 fee for
obtaining a single copy of a billing statement or other record. Mandatory Arbitration: Virtually every
credit card contract now also includes an unfair pre-dispute binding mandatory
arbitration clause. If you have a complaint, it says you cannot go to court or even
join a class action lawsuit, but must instead go to an expensive arbitration
hearing, often far from home (you can generally file a lawsuit where you live).
Studies have shown that the credit card industry wins over 99% of these cases. Without
the threat of lawsuits against unfair practices, the industry can make those
practices even more unfair, knowing it can get away with them.
Multiple Small Limit Cards: Instead of
raising the limit on your existing card when you ask, some big credit card
companies will issue you multiple cards with low balance limits of less than
$500. It’s an easy way to make more late fees, and confuse consumers about
payment requirements.
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